|Rosella Predictive Knowledge & Data Mining|
Web search and Web navigation Pattern Analyzer
Web surfers locate a page of a web-site by typing url or selecting a bookmark or following a link or searching keyword phrases from search engines (such as Google, MSN, Yahoo, AskJeeves, etc.) Then read a number of pages following internal links before leaving the site. Understanding this web site navigation pattern (or surfer behavior) is very important in web content optimization. Knowing how they locate a page and where they move out can improve contents and links between pages significantly.
Find out how surfers locate your web-pages, and how they navigate and surf your web-site!
Keyword phrases used in search engines provide clues for further content optimization to improve SERPs (search engine result pages) and bring more search engine referrals. Search engine optimization (SEO) involves smart keyword insertions into web pages. Analyzing links between keywords & keyword phrases and web-pages can lead to page designs that brings surfers to the right contents and pages.
Optimize your web-site contents and links!
Surf Pattern Visual Analyzer (SPVA) can be used to identify crucial web navigation patterns of your web-site visitors.
Do your web-pages are linked properly? Find out whether visitors are following links as you designed and wished to be followed, and correct the problem!
Web Navigation Pattern Visualization within Sites
The following screenshot shows most intense outgoing navigation. Nodes at the left hand side are ordered based on the number of outgoing navigation, i.e., the source of navigation. The right hand side nodes are ordered based on the number of page visits. Navigation hotspot is indicated with brighter colors. Selection of left-hand side nodes will show outgoing navigation. Selection of right-hand side nodes will show incoming navigation. Details are shown at the small panel at the right hand side.
Search Engine Keyword Terms Link Analysis for SEO
The following figure shows navigation patterns between Search Engine Keyword Terms and web-pages, essential tool for search engine optimization;
Search Engine Keyword Phrases Link Analysis for SEO
The following figure shows navigation patterns between Search Engine Keyword Phrases and web-pages;
Web Mining Features for Web Site Navigation
This powerful but simple-to-use visual analyzer will enable you to understand what visitors do at your web-sites, essential tool for search engine optimization;
Archive Format Supported
Free Download 2007/8 Edition
Currently this product is not available. Note that search engines no longer provide accurate search term information!